Per vienerius metus po lojalumo programos „BalticMiles“, Baltijos šalyse vienijančios didelį būrį partnerių, pristatymo jos nariams buvo suteikta daugiau kaip pusė milijardo „mylių“.

Per šį laikotarpį „BalticMiles“ kortelių turėtojai su skrido į 650 000 kelionių „airBaltic“ – tai beveik 600 milijonų kilometrų arba 14 000 kelionių aplink Žemę. Už daugiau kaip pusę milijardo „mylių“ „BalticMiles“ nariai gali nusipirkti 600 tūkst. kino bilietų, 50 tūkst. kūno masažų, 6 tūkst. „Apple iPad“ arba 30 kosminių skrydžių.

Daugiausia „mylių“ gavo „BalticMiles“ nariai, keliavę su „airBaltic“, taip pat tie, kurie pylėsi degalus „Neste“ degalinėse, ir tie, kurie kasdieniams atsiskaitymams naudoja „BalticMiles / Nordea“ kreditinę kortelę. Programos nariai „mylių“ taip pat gavo dovanų iš daugiau kaip 20 vietinių ir tarptautinių partnerių.

Spalio mėnesį buvo pristatyta išskirtinė paslauga, skirta apsiperkantiems internetu – daugiau kaip 400 pirmaujančių tarptautinių internetinių parduotuvių pradėjo teikti „BalticMiles“ mylias. Lojalumo programos nariai, norintys tokiu būdu gauti mylių, puslapyje www.balticmiles.com turi prisijungti prie savo paskyros ir pasirinkti pageidaujamą internetinę parduotuvę. Dauguma internetinių parduotuvių siūlo pirkinių pristatymo paslaugą į bet kurią pasaulio vietą.

Neseniai „BalticMiles“ komandai ėmė vadovauti vienas geriausių lojalumo programų specialistų Europoje – Eric Barray. Jis sukūrė ir vadovavo kelioms didelėms lojalumo programoms, įskaitant „Malina“ – didžiausią jungtinę lojalumo programą Rusijoje.

„BalticMiles“ generalinio direktoriaus E. Barray teigimu, komanda puikiai padirbėjo, kurdama Europoje naujoviškiausia ir lanksčiausia laikomą, didelį būrį partnerių vienijančią lojalumo programą. „Džiaugiuosi, kad galėsiu tęsti šį darbą“, – teigė E. Barray.

„BalticMiles“ mylias siūloma keisti į skrydžius, nakvynes viešbučiuose, SPA procedūras, automobilių nuomą, kino bilietus, kvepalus ir kosmetiką, juvelyrinius dirbinius ir laikrodžius, dizainerių sukurtus interjero puošybos elementus, kelionines rankines ir lagaminus, vaikiškus žaislus ir 2700 kitų prekių, kurios pateikiamos internetinėje parduotuvėje www.balticmiles.com. „BalticMiles“ programa leidžia nariams aukoti „mylias“ kelioms labdaros organizacijoms.

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